Few For Shoe 2025
Few For Shoe are a Newcastle based Non-For-Profit that are dedicated to breaking the stigma, providing support, and making a real difference in suicide prevention. They continuously achieve their mission through community-driven initiatives like LivingWorks ASIST training and fundraising efforts, and their annual surf event.
I’ve had the privilege to work across some of the visuals found on Few For Shoe’s socials and website for 2025, including the ‘Waves of Change’ campaign artwork and template, and the photography campaign for their latest merchandise.
The Artwork is a custom illustration in my signature style, using the brands colours. The brief was to be impactful but keep it fun and surfy. I further extended the art into 3 different colour ways, as well as into a GIF format for reels / stories. Doing this increased the share-ability of the work, with getting the message out there being an important aspect of breaking the stigma.
Additionally, I was tasked to create the highlight icons on the socials which was fun!
Alongside my contribution of art and design, I creative directed and shot the merchandise campaign for Few For Shoe’s 2025 apparel. The campaign was shot at Dixon Beach, keeping that laid back vibe of Few For Shoe, whilst honing in on the emotion of being there for one another.
The shoot was super successful, with model shots, product shots, a sponsorship shoot, and the beach campaign all being shot on the one day. My editing style and search for emotional impact are both present throughout this shoot, which really solidifies my creative flare and the impact had on the shoot. I was very honoured to have pulled off a massive shoot day with the FFS team, and am proud of the final outcomes.
